A wish list from a day dreamer. That Google will go back to $200. I was just scrolling over them; in the last point the guy actually questions the essence of click ads. (He has some 17 points and they are very analytical and interesting I must tell you that). According to him why the hell, he does not understand one should click on something just to get a go in the ad? Will we watch TV commercials if we have to click on them. We won’t. He concludes.
The conclusion I believe is a bit uncomplicated. If I am looking for a designer sprinkler for my bonsai while reading about it online I will definitely click ads which look relevant to me and answer my query with a possible solution. There may be some lawsuits over click fraud but the model is certainly better than traditional ones and advertisers know that since the focus gets right spillage will be much less. You simply cant beat the model. Be it on any engine.
